FDA goes to war against teenagers' 'epidemic' use of electronic cigarettes, says another generation is at risk of nicotine addiction
By Melissa Patrick Kentucky Health News The U.S. Food and Drug Administration is launching a new anti-vaping campaign aimed at teens. The campaign, "The Real Cost," will target nearly 10.7 million students through hard-hitting advertising on digital and social media sites that are popular among teens, like You Tube and Instagram, and by placing ads at least 10,000 high-school bathrooms. The ads will educate teens on the risk of nicotine addiction and the dangerous chemicals in the products; an estimated 80 percent of them don't see a great risk of harm from regular use of e-cigs, according to the latest "Monitoring the Future" survey, which tracks substance use by students in 12th, 10th and 8th grades. In 2017, more than 2 million youth were current users of e-cigarettes. Kentucky's high-school students use traditional cigarettes and e-cigarettes at about the same rate, 14 percent, according to the 2017 Youth Risk Behavior Survey. However, the same report...
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